One, double, becomes two, hoping that two becomes four and four... eight, in a beautiful sequence, starting from Milan where all this is now taking place, to spread throughout the country which is full of talent, so much that few others in the world can match.
Although some call Italians spendthrifts, while we are great savers, others still (and these are our North European friends) call us cicadas, and we are not at all like them; we are hardworking ants, capable of thinking and doing, inventing and creating. Although we are busy with the "knowing how to do," we often neglect the "knowing how to let it be known," something in which our French cousins excel. For almost a century now, they have been short of creative talent and have turned Farina into Farinà, Cardin into Carden, and Gallo into Gallò, and they're not far off from inventing Leonardò and Colombò. My apologies to our French cousins, it's just a joke. What is certain is that we must become more of a system, more organised, more of an organism, and more organised.
Adi Design – Compasso d’oro, which sits alongside the Design Museum located in the Triennale, is an example of an anabasis, an ascent that we must undertake quickly, before memory becomes vague and Christopher Columbus could become Cristobal Colon. Memory is the condition of the present and the future; without it, tangible, consultable, used as a classicism whose excellence must serve as a beacon, we risk absent-mindedness, forgetfulness, the end, God forbid. Thus, drawing inspiration from the Compasso d'Oro, the oldest international design award, which from 1954 to the present day constitutes the “Nobel”, the ”Oscar” of Italian and Italianised style, with large exhibition spaces and thousands of precious objects that have transitioned from imagination to everyday life, constitutes a treasure of infinite inestimable value, which is ours, which belongs to the world and answers to the names of Mario Bellini, Marco Zanuso, Vico Magistretti, Roberto Sambonet, Ettore Sottsass, Enzo Mari, and I won't stop with Zagato and Giugiaro. To be continued….
KLESSIDRA | EDITED BY FRANCESCO GALLO MAZZEO
Italiano 
English (UK)