When wealth and well-being manifest and can draw upon a deep and fertile cultural substratum, it’s not long before quantity transforms into quality. This happens first through absorption and imitation of what others have done, and then through original production. This is the story of the ’optimate’ classes, born from economics (which possesses implicit culture) and transformed into consciousness and style. Examples of this kind come from many periods we call Hellenism, Classicism, Baroque, Modernism… all different from one another but with a common denominator: beauty, both small and large. From the object to the home, from the garden to the city, and now to clothing and the individual, to what we have once again begun to call the quality of life. In our daily lives, the signs of well-being, which has become style, are known by many names. Agnelli, Panza di Biumo, Ottolenghi, Magnani, Prada, Fendi, Lia, Feierabend, Golinelli, and many others to whom credit is due...
Now it's the turn of Brunello Cucinelli, the Umbrian lord of cashmere, who broadens the horizon, from his village to the neighbouring woods (known as "la Cima") with ancient trees and gigantic stones, upon which are inscribed phrases from great thinkers. This is so that the well-being derived from work and recreation can be reconciled with spiritual education. This means cultivating a sense of integrity, without which there is only division and an accumulation of inequality. Truly competent workmanship cannot be achieved without an inner harmony among people. The "wood of spirituality" and the "village of the soul" are a utopia, difficult to attain... And even if they were! This is the meaning of art, of poetry, which cannot be produced and reproduced through destruction (urban, Amazonian, polar...). Therefore, we must safeguard and beautify those places that have inspired our lives and the lives of others. These are not merely biological entities, but biographies.
KLESSIDRA | EDITED BY FRANCESCO GALLO MAZZEO
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