The society of the spectacle is consubstantial with us, with each and every one of us, whether we want it to be or not, because it is functional to our way of producing and consuming, which needs originality to make itself appealing.
To always remain connected and not become something to be protected, assisted, or subsidised. It is a society that has no physical boundaries, no solipsistic closures, but openness to intelligence, to the quality of the number ones (which are different from sterile prime numbers).
The spirit of Olympia has become sharp, caustic and needs to be sustained by a renewal of the desirous effect, otherwise
So, you become Pro Patria or Genoa. Milan, then, gets the ball rolling...
For now, it's just a study, which is appreciated as such and is not a secondary aspect in the capital of design and architecture, in a
This boot enjoys the Arena of Verona, the Fenice Theatre of Venice, the Sferisterio of Macerata, the Stadium of Domitian in Rome; all temples of spectacularity and sportiness (whose echo comes to us from the Circus Maximus of Rome) and therefore, if it is done, it must be done in this way, with uninhibited modernity, with a high sense of architecturality, which must not be generic, but futuristic and surprising.
The concept is called La Cattedrale, by New York studio Populous, to replace San Siro (which will remain in hearts and minds
Interisti and Milanisti fans… and not only them). This is not an arbitrary model, one of those that work well (i.e. badly) everywhere, but a true Milanese inspiration, which refers to two icons, the Duomo and the Galleria. Inspiration, of course, not quotation or copy, but a way of understanding space, of interpreting its spirit of continuity, but at the same time of reading its dynamism (and this seems right to me in the city of Sant'Elia), working first and foremost on light, on its persuasive red/black and black/blue hues, on the ecology of materials and on spectacularity, which is the current way of being of the Da Vinci tradition, which is to design by experimenting, with vision, taking into account that life is today, the hic et nunc that sings with an angel's voice, the profane, whoever wants to be happy, let them be, and as for tomorrow…
KLESSIDRA | EDITED BY FRANCESCO GALLO MAZZEO
Italiano 
English (UK)