{"id":214891,"date":"2024-12-21T18:59:51","date_gmt":"2024-12-21T17:59:51","guid":{"rendered":"https:\/\/www.6499milano.com\/?p=214891"},"modified":"2024-12-21T18:59:51","modified_gmt":"2024-12-21T17:59:51","slug":"hourglass-wolves-design-pedagogy-aesthetics","status":"publish","type":"post","link":"https:\/\/www.6499milano.com\/en\/2024\/12\/21\/klessidra-lupi-design-pedagogia-estetica\/","title":{"rendered":"Klessidra | Wolves. Design. Pedagogy. Aesthetics."},"content":{"rendered":"<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\" data-et-multi-view=\"{&quot;schema&quot;:{&quot;content&quot;:{&quot;desktop&quot;:&quot;&lt;p&gt;Ho frequentato per tanto tempo, negli anni ottanta e novanta, in ambiente Mario Bellini, Italo Lupi, circondati da uno stuolo di amici comuni, architetti, designer, industriali, politici, banchieri (insomma una \\u00e9lite) in cui si discuteva di tutto; un modo leggero di essere classe dirigente, in cui gli uni non parlano sempre con gli uni e gli altri con gli altri, rompendo, cos\\u00ec, un corto circuito, che in tutti gli ambiti si fa sempre pi\\u00f9 stringente e asfissiante. Ricordo un grande industriale (di cui taccio il nome, che non mi sfugge affatto) un costruttore di televisori, di bassa tecnologia e di pessimo design che allora andavano bene e vendeva 10 milioni di pezzi l\\u2019anno (almeno cos\\u00ec diceva) ed io gli dissi che poi, non prima, il suo destino era segnato e che sarebbe fallito, perch\\u00e9 un paese come l\\u2019Italia non pu\\u00f2 vivere di grossi volumi di bassa gamma, ma solo di prodotti di altissima gamma, sofisticati e altamente stilistici, di design di frontiera, insomma avveniristici, da Montenapoleone o Frattina, sia dentro che fuori. Mi derise con un largo gesto di mano\\u2026 come a dire: ma mi faccia il piacere. E glielo fatto. Infatti oggi i suoi stabilimenti sono vuoti,corrosi da tempo e umido e lui li ha offerti gratuitamente ad una multinazionale coreana, pur di fare tornare, il lavoro e la vita in essi. La multinazionale ha rifiutato l\\u2019offerta.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;!-- \\\/wp:post-content --&gt;&lt;\\\/p&gt;&quot;,&quot;tablet&quot;:&quot;&lt;p&gt;Ho frequentato per tanto tempo, negli anni ottanta e novanta, in ambiente Mario Bellini, Italo Lupi, circondati da uno stuolo di amici comuni, architetti, designer, industriali, politici, banchieri (insomma una \\u00e9lite) in cui si discuteva di tutto; un modo leggero di essere classe dirigente, in cui gli uni non parlano sempre con gli uni e gli altri con gli altri, rompendo, cos\\u00ec, un corto circuito, che in tutti gli ambiti si fa sempre pi\\u00f9 stringente e asfissiante. Ricordo un grande industriale (di cui taccio il nome, che non mi sfugge affatto) un costruttore di televisori, di bassa tecnologia e di pessimo design che allora andavano bene e vendeva 10 milioni di pezzi l\\u2019anno (almeno cos\\u00ec diceva) ed io gli dissi che poi, non prima, il suo destino era segnato e che sarebbe fallito, perch\\u00e9 un paese come l\\u2019Italia non pu\\u00f2 vivere di grossi volumi di bassa gamma, ma solo di prodotti di altissima gamma, sofisticati e altamente stilistici, di design di frontiera, insomma avveniristici, da Montenapoleone o Frattina, sia dentro che fuori. Mi derise con un largo gesto di mano\\u2026 come a dire: ma mi faccia il piacere. E glielo fatto. Infatti oggi i suoi stabilimenti sono vuoti,corrosi da tempo e umido e lui li ha offerti gratuitamente ad una multinazionale coreana, pur di fare tornare, il lavoro e la vita in essi. La multinazionale ha rifiutato l\\u2019offerta.&lt;\\\/p&gt;&quot;,&quot;phone&quot;:&quot;&lt;p&gt;Ho frequentato per tanto tempo, negli anni ottanta e novanta, in ambiente Mario Bellini, Italo Lupi, circondati da uno stuolo di amici comuni, architetti, designer, industriali, politici, banchieri (insomma una \\u00e9lite) in cui si discuteva di tutto; un modo leggero di essere classe dirigente, in cui gli uni non parlano sempre con gli uni e gli altri con gli altri, rompendo, cos\\u00ec, un corto circuito, che in tutti gli ambiti si fa sempre pi\\u00f9 stringente e asfissiante. Ricordo un grande industriale (di cui taccio il nome, che non mi sfugge affatto) un costruttore di televisori, di bassa tecnologia e di pessimo design che allora andavano bene e vendeva 10 milioni di pezzi l\\u2019anno (almeno cos\\u00ec diceva) ed io gli dissi che poi, non prima, il suo destino era segnato e che sarebbe fallito, perch\\u00e9 un paese come l\\u2019Italia non pu\\u00f2 vivere di grossi volumi di bassa gamma, ma solo di prodotti di altissima gamma, sofisticati e altamente stilistici, di design di frontiera, insomma avveniristici, da Montenapoleone o Frattina, sia dentro che fuori. Mi derise con un largo gesto di mano\\u2026 come a dire: ma mi faccia il piacere. E glielo fatto. Infatti oggi i suoi stabilimenti sono vuoti,corrosi da tempo e umido e lui li ha offerti gratuitamente ad una multinazionale coreana, pur di fare tornare, il lavoro e la vita in essi. La multinazionale ha rifiutato l\\u2019offerta.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/p&gt;&quot;},&quot;target&quot;:&quot;&quot;,&quot;hover_selector&quot;:&quot;&quot;},&quot;slug&quot;:&quot;et_pb_text&quot;}\" data-et-multi-view-load-tablet-hidden=\"true\" data-et-multi-view-load-phone-hidden=\"true\"><p>I frequented for a long time, in the eighties and nineties, in the environment of Mario Bellini, Italo Lupi, surrounded by a host of common friends, architects, designers, industrialists, politicians, bankers (in short, an elite) where everything was discussed; a light-hearted way of being a ruling class, in which some do not always speak with others and others with others, thus breaking a short circuit which is becoming increasingly stringent and suffocating in all spheres. I remember a great industrialist (whose name I omit, though it doesn't escape me at all), a manufacturer of televisions, of low technology and very poor design, which were good at the time and sold 10 million units a year (at least so he said), and I told him that his destiny was sealed and that he would fail, because a country like Italy cannot live on large volumes of low-end products, but only on very high-end, sophisticated and highly stylish products, of cutting-edge, in short, futuristic design, emblematic of Montenapoleone or Frattina, both inside and out. He derided me with a grand wave of his hand... as if to say: please. And I did it. Indeed, today his factories are empty, corroded by time and damp, and he offered them free of charge to a Korean multinational, just to bring work and life back to them. The multinational refused the offer.<\/p>\n<p><!-- \/wp:post-content --><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/www.6499milano.com\/wp-content\/uploads\/2024\/12\/1.jpg\" alt=\"\" title=\"1\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/www.6499milano.com\/wp-content\/uploads\/2024\/12\/1-Italo-Lupi-con-il-collega-AG-Fronzoni-1992-e1689002247931.jpg\" alt=\"\" title=\"Italo Lupi with colleague AG Fronzoni 1992\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>As an art critic and scholar of the aesthetic and formal codes of modernity, I suggested he buy Brionvega, Geloso, and Allocchio Bacchino, and turn them into the Italian Bang &amp; Olufsen; that, I said, would have had a great future. Italo Lupi was there and nodding. The two of us, him and I, we didn't talk much together, but when we did, we had a great elective affinity; we always agreed. In June \u201923, he decided to leave us, quietly, without fanfare, just as he had lived his design and his editorship of Domus, to which he imparted a strong stylistic identity, based on his great and elegant inventive culture. This led him to be both poetic and practical in his own right, with his own special signature and an ability to converse with others, in the broadest sense of thoughts, words, and works; and in this, Domus was a great training ground for ideas, projects, and reflections, on design and architecture, of global renown. He is to be credited with the lustre of brands like Miu Miu, Fiorucci, and Cinelli, not to mention his flair for museum installations, veritable cathedrals of our time. His life was studded with successes, never shouted about, but always affirmed, as was his style as a man, an inventor, a visionary, capable of navigating difficult and complicated situations, where teamwork was required and where one often had to listen to truly unbearable remarks, demanding great patience. A great soloist and a great partner, especially with Mario Bellini, and together they created pages of Italian creative intelligence, capable of raising our style to high levels and keeping it there, as it was yesterday and as it is today, making it a universal language. In short, an architect and an exemplary master.<\/p>\n<p><!-- \/wp:paragraph --><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">KLESSIDRA | EDITED BY FRANCESCO GALLO MAZZEO<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><!-- \/wp:freeform -->","protected":false},"excerpt":{"rendered":"<p>I attended for a long time, in the eighties and nineties, in the Mario Bellini, Italo Lupi milieu, surrounded by a host of mutual friends, architects, designers, industrialists, politicians, bankers (in short, an elite) where everything was discussed; a light-hearted way of being part of the ruling class, where some do not always speak with others and others with others, thus breaking a short-circuit which is becoming increasingly restrictive and suffocating in all fields. I remember a great industrialist (whose name I'm not mentioning, though it doesn't escape me at all), a builder of televisions, of low technology and poor design, which were doing well at the time and sold 10 million units a year (at least so he said), and I told him that his fate was sealed, and that he would go bankrupt, because a country like Italy cannot live on large volumes of low-end goods, but only on high-end, sophisticated, and highly stylistic products, with cutting-edge design, in short, futuristic, in the style of Montenapoleone or Frattina, both internally and externally.<\/p>","protected":false},"author":1,"featured_media":214899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-214891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klessidra-a-cura-di-francesco-gallo-mazzeo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Klessidra | Lupi. Design. Pedagogia. Estetica. - 6499 Milano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.6499milano.com\/en\/2024\/12\/21\/hourglass-wolves-design-pedagogy-aesthetics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klessidra | Lupi. Design. Pedagogia. Estetica. - 6499 Milano\" \/>\n<meta property=\"og:description\" content=\"Ho frequentato per tanto tempo, negli anni ottanta e novanta, in ambiente Mario Bellini, Italo Lupi, circondati da uno stuolo di amici comuni, architetti, designer, industriali, politici, banchieri (insomma una \u00e9lite) in cui si discuteva di tutto; un modo leggero di essere classe dirigente, in cui gli uni non parlano sempre con gli uni e gli altri con gli altri, rompendo, cos\u00ec, un corto circuito, che in tutti gli ambiti si fa sempre pi\u00f9 stringente e asfissiante. Ricordo un grande industriale (di cui taccio il nome, che non mi sfugge affatto) un costruttore di televisori, di bassa tecnologia e di pessimo design che allora andavano bene e vendeva 10 milioni di pezzi l\u2019anno (almeno cos\u00ec diceva) ed io gli dissi che poi, non prima, il suo destino era segnato e che sarebbe fallito, perch\u00e9 un paese come l\u2019Italia non pu\u00f2 vivere di grossi volumi di bassa gamma, ma solo di prodotti di altissima gamma, sofisticati e altamente stilistici, di design di frontiera, insomma avveniristici, da Montenapoleone o Frattina, sia dentro che fuori.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.6499milano.com\/en\/2024\/12\/21\/hourglass-wolves-design-pedagogy-aesthetics\/\" \/>\n<meta property=\"og:site_name\" content=\"6499 Milano\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-21T17:59:51+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.6499milano.com\\\/2024\\\/12\\\/21\\\/klessidra-lupi-design-pedagogia-estetica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.6499milano.com\\\/2024\\\/12\\\/21\\\/klessidra-lupi-design-pedagogia-estetica\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.6499milano.com\\\/#\\\/schema\\\/person\\\/42eb3bf63e1f5fdbe638b82cbcc42fb7\"},\"headline\":\"Klessidra | Lupi. 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